A museum’s attitude towards its audiences shapes the character of the institution. The global shift in the definition of audiences from passive receivers of information to active participants has been especially pronounced in the short, vibrant history of art museums in China. But how specifically can museums imagine, define, and interact with their audiences today? ‘M+ Matters | Keynote: Understanding Museum Audiences’ brings together five contributors from museums in mainland China and Hong Kong to explore this subject. Representing different institutional models—state-run, private, corporate, and community-based—the speakers present their distinct curatorial, operational, and learning strategies. The discussion positions the relationship with audiences as essential to any understanding of the current museum landscape in China.

Language:
Mandarin, with English simultaneous interpretation

Date:
29 March 2021 (Monday)

Time:
7:00-9:00pm

Speakers:

  • Nikita Yingqian Cai, Artistic Deputy Director, Guangdong Times Museum, Guangzhou
  • Fei Dawei, Founding Director, Guy & Myriam Ullens Foundation and the Ullens Center for Contemporary Art, Beijing
  • Gong Yan, Director, Power Station of Art, Shanghai
  • Liu Yingjiu, Deputy Director, Rockbund Art Museum, Shanghai
  • Pi Li, Sigg Senior Curator and Head of Curatorial Affairs, M+, Hong Kong

Event Platforms:
Zoom 

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Enquiries:
timothy.yeung@mplus.org.hk

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