The launch of ExecLab is part of our vision to design and deliver diverse learning programmes that cater for the differing needs of learners from all backgrounds. Working closely with local and international academic and cultural institutions, including RADA Business, the commercial arm of the Royal Academy of Dramatic Art, we aim to encourage cross-cultural dialogue between Hong Kong, China and the wider world. 

Course 1: Presenting with Impact | Course 2: Storytelling for Business | Course Instructor | Application Note

Course 1: Presenting with Impact

15–16 March 2019 (Friday-Sunday)

9:30am – 5:30pm

Course fee:

Medium of instruction:

Studio 5, Xiqu Centre (Transportation)

The way we speak, move and present ourselves plays a major role in the impact we make on the people around us in our daily lives and in the work place. Most professionals, including arts administrators, are required to give presentations at work, but few of us are trained with specific techniques.

Presenting with Impact is a practical two-day course exploring how to understand and use our voice and body language to become more powerful and confident presenters, whether we are pitching a new idea to management or delivering at a conference to a large audience.

Participants will discover how to build rapport and connect with any audience for engaging and impactful presentations. They will explore techniques for opening and closing presentations convincingly, and leaving audiences with a message that resonates. By the end of the course, participants will be able to communicate with clients and colleagues more effectively, leading to stronger and more successful working relationships.

The course is highly pragmatic and practice-based. The atmosphere is supportive and participants will be encouraged to examine themselves and their assumptions.

Key areas of exploration:

  • Understanding how to use your voice to engage, influence and inspire listeners
  • Building greater self-awareness of how you come across to others
  • Making an entrance and holding an audience’s attention
  • Improving your presentation skills and confidence
  • Appreciating the importance of structure and clear objectives
  • Connecting with an audience
  • Exploring techniques to manage and respond to difficult questions
  • Delivering a short presentation and receiving individual feedback

*Small group size provides high level of individual attention and feedback.

Course 2: Storytelling for Business

17 March 2019 (Sunday)

9:30am – 5:30pm

Course fee:

Medium of instruction:

Studio 5, Xiqu Centre (Transportation)

Telling and listening to stories is an everyday part of our lives. Across our working day, meetings, pitches, presentations and conferences offer rich opportunities for using storytelling as a tool to deliver information, build empathy and understanding, and promote a vision.

Looking at the ways in which storytelling can be used for delivering professional presentations, for communicating complex messages to colleagues, or for sharing expectations about a new project with a client, participants will learn how to develop the building blocks of story structure to achieve specific objectives.

Participants will discover how to adjust their language and rhetoric to communicate a persuasive and appealing message that activates the imagination of their audience.

The course is highly pragmatic and practice-based. The atmosphere is supportive and participants will be encouraged to examine themselves and experiment.  

Key areas of exploration:

  • Gaining knowledge of the structures of effective storytelling
  • Applying a “story toolkit” to corporate messages
  • Discovering how to “hook” an audience and engage from the offset
  • Bringing creativity to “dry” facts and data
  • Exploring the power of language and the relationships it builds
  • Sustaining the audiences’ interest and leaving them with a memorable message
  • Crafting and delivering your own story and receiving individual feedback

*Small group size provides high level of individual attention and feedback.

*Successful participants applying for Course 1 and Course 2 by the early application deadline (11 February 2019) can enjoy a reduced total course fee of HK$15,000.

In Partnership With

The Royal Academy of Dramatic Art and RADA Business
The Royal Academy of Dramatic Art (RADA) is dedicated to world-leading training in the dramatic arts. Founded in 1904, the academy offers vocational training for actors, stage managers, designers and technical stagecraft specialists. RADA’s student population is diverse, united by a shared passion for theatre-making, the power of stories and how they are told.

RADA Business helps people at work become brilliant communicators. Building on the work of RADA, the team delivers world-class training programmes and coaching for organisations and individuals. Since 2001, RADA Business has worked with some of the world’s best-known organisations in more than 30 countries.

Course Instructor

Lucinda Worlock

Lucinda is a versatile and dynamic voice and communication coach with ten years’ experience training a diverse client base from a broad range of industries around the world.

As a trained actor, and with an MA in Voice Studies from the Royal Central School of Speech and Drama, Lucinda has taught voice at many of London’s top drama schools. She is a voice teacher for the BFA and MFA Acting at Rutgers Conservatory with Shakespeare’s Globe, as well as part of the Globe Education faculty. She is also an accent and dialect coach for stage and screen.

Lucinda is a specialist in transferring creative performance techniques to the business sector. Her focus is empowering participants through enhanced self-awareness for confident, flexible and authentic communication. 

Application Note

Entry Requirement:

  • A recognised degree and at least two years’ working experience; or
  • A recognised sub-degree qualification and at least five years’ working experience; or
  • Professional qualifications/substantial professional experience in related industries

Application Method:

Download Application Form

  • Download an application form and submit the completed form with your CV
    • by email to; or
    • by post to Learning and Participation, Performing Arts Department, West Kowloon Cultural District, Units 608-613, Level 6, Core C, Cyberport 3, 100 Cyberport Road, Hong Kong
    • Please mark “ExecLab” on the envelope / in the email subject line
  • Early application deadline:11 February 2019 (Monday)
  • Regular application deadline:4 March 2019 (Monday)
  • Limited capacity. Priority will be given to those who enrol by the early application deadline.
  • Payment shall be made by credit card. Detailed payment instructions will be included in the result notification email for successful applicants.
  • Applicants may be requested to present copies of academic records or work references.

Each participant with an average of 80% attendance rate or above will be presented with a certificate of attendance issued by RADA Business at the end of the course.

Adverse Weather Arrangement:
The class will be cancelled if a black rainstorm warning or a typhoon signal no. 8 or above is in force at 7am and onwards. 

(852) 2200 0872 /

West Kowloon Cultural District Authority reserves the right to change the course(s) contents, schedule, venue or cancel the course(s).

See more

See also